Wednesday, April 7, 2010

Wired: 'Volcano Vaporizer' trademark spat resolved

By David Downs
Wed, Apr 7, 2010 at 2:00 PM

Wired magazine has a fun little item on a trademark spat over about four dozen domain names associated with one of Walnut Creek's favorite devices: the "Volcano Vaporizer".

Youd have to be high to spend $700 on this.
  • MSI Imports
  • You'd have to be high to spend $700 on this.

A "Volcano Vaporizer" is a $700 cannabis smoking device that uses electricity to vaporize the psychoactive THC crystals on the plant. The plant matter itself does not "burn". Instead the Volcano creates a light, powerful THC vapor inhaled from a custom bag. And yes, it'll get you krunk.

For years, Washington-based MSI Imports had registered "Volcano Vaporizer" domain names and funneled the ensuing traffic to their German supplier Storz & Bickel.

According to Wired, zee Germans dropped their Washington distributors in December 2009, but the Washingtonians still had all the rights to the websites.

Storz & Bickel took MSI Imports to the World Intellectual Property Organization for judgment, where they lost Thursday, April 1.

MSI gets to keep the domains, which are listed below.

Read them aloud while playing the bongos and snapping your fingers.

It's like an SEO incantation.

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