The Media is the Message 

Ken Ikeda has his own solution for the chronically underperforming students at Oakland's McClymonds High School: Give them a camera.

Page 5 of 5

"This is my spiel on schools and teaching," Ikeda says later. "The system has to allow people to work creatively and to challenge themselves. That's what I love about after-school programs: It's all on you. If you say you are going to do something, you have to go do it. That's the challenge that comes with some freedom and autonomy."

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