Monday, June 6, 2011

Snoop, Chong Planning NorCal 'Gatherings'

By David Downs
Mon, Jun 6, 2011 at 2:25 PM

NorCal and SoCal's sometimes disparate weed cultures are scheduled for a crossover event.

Snoop Dogg, as well as Tommy Chong and Cheech Marin plan to host “music and medicine”-themed Northern California concerts this fall and next spring. Producing the events is Southern California events company Guerilla Union — who produce Rock the Bells, the Cypress Hill Smokeout and this upcoming weekend's second annual Spring Gathering in medical marijuana battleground San Bernardino County.

Guerilla Union head Chang Weisberg told Legalization Nation in a phone interview Friday that Spring Gathering and the Smokeout have done so well, they're heading North, with a special Snoop and Chong spin, said Weisberg. The two major events are “in development,” with both Snoop and Tommy Chong taking lead roles.

“Tommy has some concepts. Snoop has his own ideas on how to make an impact. These four events will become the significant events of our music and medicine platform in California in perpetuity,” Weisberg said.

The nascent Spring Gathering Saturday, June 11 should draw about 6,000 heads to sets by the likes of Snoop, Cypress, Travis Barker and Mix Master Mike, Stephen Marley, Dilated Peoples, and others.

More on the Spring Gathering in the Wednesday print edition of the East Bay Express.

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