This is a past event.

Rom and Ori Brafman 

When: Tue., Sept. 30, 7 p.m. 2008
Price: free

Why is it that sometimes people -- even presidents -- stop making sense? In their book Sway: The Irresistible Pull of Irrational Behavior, brothers Rom and OriBrafman investigate the triggers: from impulses and urges to peer pressure to "it seemed like a good idea at the time." Ori is a business expert, Rom a psychologist; do something unexpected with them at Clayton Books (5433 Clayton Rd., Clayton) on Sept. 30. 7 p.m. ClaytonBookshop.com


— Anneli Rufus

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