.Prop 37 Is Losing Support

When we first reported about “Big Organic” companies helping fund the opposition to Proposition 37, the ballot measure enjoyed a two-to-one margin of support. But since then, money from Dow and Monsanto and Big Organic and “natural food” companies like Kashi (owned by Kellogg), Cascadian Farms (owned by General Mills), and Naked Juice (owned by Pepsi) has fueled a massive advertising campaign. And the ad campaign has yielded dividends for the No on 37 team. A poll conducted by Pepperdine University School of Public Policy and the California Business Roundtable shows support for the measure has slipped to 48.3 percent in favor to 40.2 percent against.

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