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Re: “Yelp Extortion Allegations Stack Up

I love Yelp, but it does sound like some of their sales staff gave dodgy pitches last year. This hullaballoo will at least get them pitching more honestly. However, I still don't see any evidence that any reviews were surreptitiously removed/added to gain sales which was the main pitch of the original article.

As well as Yelp sales staff getting themselves in check (and drastically re-thinking their pitches), I do think that some businesses should invest more time trying to understand how Yelp works. A lot of conspiracy accusations made by businesses seem to stem from their own confusions. Transparency at Yelp may help alleviate this but there will always be some who fail at understanding, just like there are salespeople who fail at being honest and online reviewers who fail at writing honest useful reviews.

0 likes, 3 dislikes
Posted by pootard on 03/18/2009 at 1:51 PM

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