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Re: “Yelp and the Business of Extortion 2.0

The is the ugly side of Yelp in the Wild Wild West of the Internet = Slander for YOUR Ad $$$$

Reality TV and Yelp have a lot in common. It is *entertainment* at the expense of regular people. The only difference is Yelp is trying to sell advertising to businesses who’ve been hit by a few random negative reviews. In another world we’d call that blackmail. We should understand Yelp has two revenue streams. Targeted ads like those you see in the side bar and ad money it tries to solicit from subscribing businesses. Apparently it's finding new ways to increase the ad revenue from business owners.

My former account was wiped out for writing positive reviews which reflected my experience. Shortly before my account was *deleted* on Yelp - My business page was solicited for an advertising package. I was told I could move or remove a few negative reviews as well. I still declined. It was blackmail - plain as day. The negative reviewers have never made a positive comment on any business. It certainly makes one wonder if Yelp has staff who write negative reviews to stir up controversy and then targets the business to solicit advertising.

Anyone can be critical in a negative way. In every office or organization across the nation, you’ll find negative people and they’ve found Yelp an excellent forum to take their negativity out and rip a the local coffee store barrista a new one for not having a smile on their face as their anonymous complainers handover $5 for their frappacino.

Apparently my experience is not unique. So IMHO anonymous free reviews are worthless. For now I’ll continue to rely on word of mouth from reliable people when I need advice.

Thank you for posting - the problem with Yelp will be ongoing as their business model encourages negative reviews as they provide a form of entertainment to the masses.


Posted by NancyBoySF on 04/20/2009 at 7:32 AM

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