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Most Inclusive Underwear Company 


For too long, the women's underwear industry has propagated unrealistic and damaging images of women's bodies — rail-thin, predominantly white models with perky boobs, tiny waists, and no cellulite — not to mention undergarments that more closely resemble torture devices than something you'd want to wear all day. That's partially what makes Oakland underwear maker Pansy so refreshing. Using ethically sourced and organically grown cotton that's sewn in San Leandro, the company — run by Oakland designer Laura Schoorl — creates simple, sustainable underwear in pastel hues and body-friendly styles. (Think bras without underwire and high-waist undies with ample backside coverage.) Even better, Pansy's models reflect all the shapes, shades, and sizes of society — Black, white, round, flat, and everything in between — with no air-brushing involved. As such, Pansy's Instagram feed feels less like a marketing pitch and more like a celebration of diversity — a refreshing call to love oneself, and each other.

(Sorry, no information is currently available for other years in this same award category.)


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