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4orty 2wo Entertainment

42 is the answer to the ultimate question. And 4orty 2wo is certainly an answer looking for a question. This adventurous game design company doesn't build videogames, nor does it create board games, card games, drinking games, or sports products. It creates alternate reality games, crazy concepts built around pay phones, fax machines, hidden messages, strange Web sites, and lots of flash mobs. These are the folks behind the ilovebees campaign that had Halo 2 fans running around major cities listening to a drawn-out radio drama on public phones. You may not understand now, but you'll soon see the light. You'll soon know the answer. But will you ever actually learn the question?

Readers' Pick:
Irth Cafe
855 B Street, Hayward, 510-538-4784


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