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Most Community-Minded Sex Shop 


Sure, Feelmore's got all your average (and not-so-average) adult needs on lock. But as the motto "it's more than just sex" indicates, Feelmore's owner — adult filmmaker, sex educator, and tech-world refugee Nenna Joiner — has taken it upon herself to create something that's much more than your standard-issue sex shop. That means hosting regular educational and social events; supporting the local arts and sexual-health communities through various partnerships; stocking queer-, trans-, and feminist-friendly toys, films, and literature; making a concerted effort to target people of color (a demographic long overlooked in the adult industry); and, most importantly, by being positive, supportive, honest, and open about the East Bay's collective sex life. Even the shop's physical space reflects that: It's in the middle of the thriving Uptown district, for one, surrounded by bars, and instead of opting for the shamefully papered-up windows of so many other adult stores, it's got classy window displays, late hours, and perpetually open doors. This is a sex shop that's proudly in and of the community, rather than hiding itself from it. And that's revolutionary.

(Sorry, no information is currently available for other years in this same award category.)


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