Michael E Nolan 
Member since Sep 22, 2011


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Re: “How Peet's Starbucked Itself

I believe it is generally understood, that once any business become a publicly traded corporation, things are not going to be 'mom and pop' any longer. For the most part the vibe of each outlet or location is generally set by the Manager(s) who are ultimately responsible for the day to operations and output. In the Bay Area specifically, people who like Peet's coffee (the coffee itself) tend to see it as a fairly consistent alternative to Starbucks or other coffee outlets that may or may not make their coffee in the Peet's style. I have been drinking Peet's coffee since the 70's and although I will be the first to admit things have definitely changed, I can still count on their coffee (drip mainly, as espresso is a very subjective category) to be of the darker roasted variety and very full bodied, always at the correct temperature and served by people who seem to be generally content in their job(s). I would think that anyone who find's themselves working at a Peet's retail location is not necessarily seeking a career in the coffee industry. The reality is that today's retail employee is generally overworked (for the hours they are given to work, which is usually less than full time to avoid benefits) and underpaid.
As long as corporations are allowed or even encouraged to operate in this manner, things will only remain the same or get slightly worse over time for the general employee population. Corporations like Peet's and their management need to discover ways to motivate and maintain quality people.
If not, ultimately their products and services will suffer and they will lose business and revenues. As mentioned in the article, there are a growing number of alternatives for the coffee die-hards amongst us and they will seek out and find the coffee that best suits their pallets. I think that Peet's has plenty of time to tune their operations and even improve their products and service but, creating a positive work environment for their employees will be the cornerstone for doing so. As a full disclosure, this comment was written while I was consuming some Peet's coffee. AFN.

2 likes, 0 dislikes
Posted by Michael E Nolan on 09/22/2011 at 11:56 AM

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