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Recent Comments

Re: “Yelp and the Business of Extortion 2.0

As an Elite yelper who doesn't own a business, I have mixed feelings about this article. I have written more than 100 reviews on yelp, and yes some of them are quite harsh. I am your average American consumer, with a passion for good food. None of my 100+ reviews have ever been "filtered" or made to disappear. I have read about how Yelp's "filter" works and often times when I read reviews for an establishment online, I like to read all the "filtered" reviews as well. I must say that I can understand how the majority of them are filtered (as they are either written by someone who has fewer than 5 reviews and no friends, or do not contain enough details). Of course it's not the best system as sometimes I see very detailed reviews written about a restaurant by someone who may be new to Yelp, but no system is fool proof.

Do I believe that Yelp can manipulate the reviews (or at least the order they are in)? Of course! Is all of it legitimate? Probably not (call me a cynic but I don't believe there are any business out there that is completely legit. In my opinion, every single company has questionable sales practices). HOWEVER, at end of the day, the quality of your food/service is what makes or breaks your business, on or off yelp. Just because a negative review is on top doesn't mean I won't read the rest of the reviews anyway or see why that person had a negative experience. That is the whole point of using yelp to form a decision.

0 likes, 4 dislikes
Posted by lilywonka on 12/17/2010 at 2:16 PM

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