Lee White 
Member since May 4, 2012


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Re: “"Quiet Storm" Brand May Dissolve in Wake of KBLX Sale

Terrestrial broadcast radio as we know it is a dying medium. Aside from the competition music-oriented stations face from online streaming and iTunes, the technology is obsolete. As more and more Americans buy smart phones, the economics of building a broadcast station that uses a ton of bandwidth simply won't make sense. It would be cheaper just to slap a server in the rack and send the audio to the masses digitally. Although the National Association of Broadcasters will fight it, the FCC will eventually be forced to re-farm particularly the FM band for the digital age. In such an environment, it is difficult for a large operator such as Entercom to remain viable, let alone a small chain of minority-owned radio stations.

3 likes, 8 dislikes
Posted by Lee White on 05/04/2012 at 2:46 PM

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