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David Carriere 

When: Tue., June 3, 7:30 p.m. 2008
Price: free

How do those raconteurs and rodeo clowns get onto NPR and Oprah? Usually, it started with a clever publicist writing a kick-ass press release. At Lafayette Library (952 Moraga Rd., Lafayette), veteran publicist David Carriere discusses his new book, 7 Steps to Publicize Just About Anything, which outlines can't-miss strategies for catching the eyes and ears of those all-important folks who control the media. 7:30 p.m. CCCLib.com


— Anneli Rufus

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