Thursday, November 30, 2006

Danville Puts on the Ritz

By Chris Thompson
Thu, Nov 30, 2006 at 3:25 PM

It's been a tough couple of weeks for Danville. High school hazings, allegations of fraud against some of its finest businessmen, an epidemic of bad dancing - the sleepy suburb has had it all. What's a townlet of cul-de-sacs and Starbucks outlets to do? Kick-start an aggressive marketing campaign, of course! According to the East Bay Business Times (subscription required), the Little City That Could has created the Danville Tourism Business Improvement District to sell its myriad tourism and entertainment destinations. Did you know, for example, that Danville boasts "one of the top Best Western hotels in the country?" It's true.

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