Friday, January 12, 2007

Bright Lights, Big Waistband

By Chris Thompson
Fri, Jan 12, 2007 at 3:26 PM

Apparently, the big boys at the venerable Oakland ice cream company Dreyer's have decided that their company needs a new, hip image. So what's their first move? Hitch their wagon to the star that is American Idol. According to Marketing Daily (and isn't that a great name for a newsletter?), Dreyer's has signed a contract to become the official ice cream product of the show. In addition, the company will sell three new Idol-related flavors: Drumstick Diva, Rock 'n' Rolo, and Hollywood Cheesecake.

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