Brian E. Williams 
Member since Aug 11, 2016


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Re: “Big Soda Is Spending Big Money Against Oakland Sugary Beverage Tax Proposal

If taxes on soda and candy do not reduce sales of soda and candy, then why have beverage companies spend more than $1 million in two cities to stop a tax that won't affect them at all? Surely the demand for soda is more elastic than the demand for cigarettes. Or beverage companies just so concerned for the well-being of their customers, that they are trying to stop the tax solely from the goodness of their hearts? Do they care more about the happiness of poor people than they care about the million dollars that they spent? Surely not. I they were to do such a thing, then beverage company stockholders would sue for failing in their duty to the owners.

Why should the public NOT take a cut of this soda pop bonanza? If the costs of sugar consumption fall upon the public through negative health effects, and the attendant cost to the public of dealing with these negative health effects, then it only makes sense to extract some portion of that money from the corporate profits of beverage manufacturers. Government regulation, whether over toxic pollution or cigarettes or sugared beverages, is essential to combating the negative externalities corporations choose to ignore. Those who gain from producing Pepsi, Red Bull & Snapple can bear some of the costs to society.

Posted by Brian E. Williams on 08/11/2016 at 7:43 AM

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