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Best Ethereal Retail Experience 

Tail of the Yak Trading Company

Online shopping has precluded the need to leave your house to go shopping for anything anymore. It's convenient, but do you ever wonder what you're missing out on? If you've never been to the Tail of the Yak, you're missing out on a lot. This little shop is tucked away on Ashby Avenue in the Elmwood district, and you might not spot it if you drive by. But as soon as you step foot in the store, you'll be transported into another realm that feels like an antique shop in an Alejandro Jodorowsky movie that has been set on a planet where cherubs are flying and magic is real. There is no other place quite like it. The Tail of the Yak is filled with all sorts of beautiful things: paper ephemera, antiques, jewelry, chocolates, and even a cage with cooing doves. Close your computer, put down the phone, and step into a slice of something otherworldly without having to leave the East Bay.

(Sorry, no information is currently available for other years in this same award category.)


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