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Best Cannabis Merchandising 

Oaksterdam Gift Shop

Every day, tourists and scholars from across the country arrive in Oakland's Uptown to visit the famed marijuana college, Oaksterdam University. Founded in 2007 by activist Richard Lee, the for-profit, non-accredited school took its name from the nickname given to downtown Oakland's pot shop district. Since then, a citywide crackdown has reduced the party to just four permitted dispensaries, yet Oaksterdam U thrives. In 2010, it dedicated a portion of its proceeds to funding Proposition 19, and news coverage helped solidify Oaksterdam into a now-global brand, alongside the actual Amsterdam and Vansterdam, Vancouver. No surprise then that Oaksterdam Gift Shop has all the schwag a tourist could ask for: Frisbee golf discs, weed T-shirts, hats, steel belt buckles that double as weed grinders, and, our favorites — green Oaksterdam Wayfarer sunglasses. Part of a constellation of properties that includes Oaksterdam University, a cannabis museum, Coffeeshop Blue Sky, and the Oaksterdam Glassworks, Oaksterdam Gift Shop doesn't disappoint.

(Sorry, no information is currently available for other years in this same award category.)


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