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Jack London Square's future lies in an ambitious-but-risky proposal whose failure could turn once-public waterfront into office space.

Page 5 of 5

And then there are questions about whether Falaschi and Ellis' plans are even viable. Ellis said he believes it will be "a roaring success," but other merchants aren't so sure. "If you were to spend money buying organic vegetables, would you have lunch for $40 at Kincaid's or Scott's?" said Gurnani, the former co-owner of Uno's, referring to two higher-priced restaurants already in the square. "If the average moviegoer would walk up to Harvest Hall, do you think they would spend money at any of those restaurants?"

One thing is for sure: Falaschi and Ellis may have picked the perfect cover. Slow Food, with its emphasis on the artisan, the sustainable, and the eco-friendly, likely guarantees positive press coverage. It also makes it palatable for liberals and progressives to overlook the fact that the developers' true intention may be not just to enhance, but to exclude.

And if they fail? Well, there's always office space.

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