B Safrutord 
Member since Aug 14, 2016


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Re: “Big Soda Is Spending Big Money Against Oakland Sugary Beverage Tax Proposal

MarLeenLee et al: The Contra Costa Times (now East Bay Times) article is based on 1 person checking soda prices in 4 stores over a year ago in May 2015. Since then, researchers at UC Berkeley have confirmed that "Approximately 3 months after the tax was implemented, SSB [sugar-sweetened beverage] retail prices increased more in Berkeley than in nearby cities." [http://ajph.aphapublications.org/doi/pdf/10.2105/AJPH.2015.302881]

That conclusion was confirmed later in 2015 when Public Health Institute presented preliminary findings from their BEST (Berkeley Evaluation of Soda Tax) study to the American Public Health Association. PHI concluded that "the one cent per ounce tax has been fully passed on to the retail pricing of sugar sweetened beverages in large and small chain supermarkets and chain gas stations." In fact, that study - the most thorough evaluation of Berkeley’s SSB excise tax at the time - revealed that the price of SSBs increased by MORE than the 1 cent per ounce anyone hoped a pass-through of the tax would achieve! [http://www.phi.org/uploads/application/files/qi9zljgph8jvfuu6g8q9j703sk5v6ei1tzy2jdkds8s87kpjfm.pdf]

The evidence collected so far reveals that anyone who claims the tax is A) not increasing the cost of SSBs, B) increasing the cost of untaxed beverages, or C) both, is either misinformed or lying. Of course, the beverage industry will cite out-of-date and poorly-researched articles as part of their propaganda, so we must remain vigilant to catch their deceptive practices.

Posted by B Safrutord on 08/14/2016 at 2:59 PM

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