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Arlie Russell Hoschild 

When: Tue., May 22, 7 p.m. 2012

You may recognize Hoschild's name from an op-ed published on the cover of the New York Times' opinion section two weekends ago, which quickly made the rounds among all your smartest friends. The subject of that piece, and of Hoschild's latest book, which the UC Berkeley professor emerita of sociology discusses at Books Inc. (1760 Fourth St., Berkeley) on Tuesday, May 22, is what she terms "the outsourced self" - that is, the burgeoning cottage industry devoted to life coaches, marriage and family therapists, and various other private pursuits now converted into areas of commercial expertise. It's a well-written study of a fascinating subject with serious way-we-live-now-weight; you could even bring your dog therapist and nameologist and make a day of it. 7 p.m., free. 510-525-7777 or BooksInc.net

— Ellen Cushing

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