Jeff Moore 
Member since Apr 26, 2012


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Re: “Fair Trade USA's Coffee Policy Comes Under Fire

In my humble opinion, it is clearly wrong what Paul Rice and the Board of “Fair Trade USA” are doing.

As one of the pioneers in Fair Trade in North America, we put in a lot of blood, sweat and tears to develop the Fair Trade market. However, anything we did was pretty minor compared to what was done by small-scale producers of coffee and other products who literally gave their lives to bring hope to their families and communities.

If Paul Rice feels he now wants to do Fair Trade differently, he should have the integrity and the courage to call it something different. He should not steal the intellectual property of defenseless small producers for whom Fair Trade is the only real hope for a better future.

If, indeed it was one of Mr. Rice’s corporate clients that he was stealing from, he would be dragged before the courts in a hurry.

What he is doing is wrong because “Fair Trade” is not his to do with as he pleases. It rightfully belongs to small producers who have developed a worldwide market for their quality, socially and environmentally responsible products. For Fair Trade USA to unilaterally take the Fair Trade concept and change it for their own purposes is wrong and should not be supported in any way.

Sincerely, Jeff Moore, Co-founder, Just Us! Coffee Roasters Co-op

8 likes, 2 dislikes
Posted by Jeff Moore on 04/26/2012 at 6:20 PM

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