Tuesday, November 11, 2008

Peets Kicks Starbucks' Ass

By Chris Thompson
Tue, Nov 11, 2008 at 9:22 AM

Check out these fun facts, courtesy of the San Francisco Business Times. In the third quarter of 2008, Starbucks posted sales revenue of $2.5 billion, compared with a paltry $68.5 million for Peets, its East Bay competitor. But what was Starbucks' profit? Just $5.4 million. And what was Peets'? $2 million. Sometimes, smaller is better. Or would that be grande?

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