Monday, March 12, 2007

Faxploitation: Bread Maybe a Little Too Superfortified

By Kara Platoni
Mon, Mar 12, 2007 at 3:28 PM

Safeway has just issued a recall of more than a dozen types of bread manufactured by the Pleasanton-based company based on concerns that they may contain "wire fragments from production machinery." That's one heck of a way to get your daily dose of iron and other essential heavy metals. So far, no one has been injured, but the company is urging customers to return loaves with "best before" dates up to and including March 17. The full text of the press release listing the breads to watch out for after the jump.

Safeway Recalls Bread in Parts of California and Nevada

PLEASANTON, Calif., - March 9, 2007 - Safeway Inc. today announced it is voluntarily recalling several of its private label bread products sold at Safeway and Pak 'n Save stores in Northern California and Northwest Nevada. The products may contain wire fragments from production machinery. The recall does not affect products sold at the Company's Vons or Pavilions stores in Southern California.

The recall affects the following products with "Best Before" dates up to and including March 17, 2007. (Example: Mar 17) Product UPC Code # Pak 'n Save Wheat Bread 113827210002 Safeway Butter Top Wheat Bread 21130-18089 Safeway Butter Top White Bread 21130-18088 Safeway Crushed Wheat Bread 21130-18133 Safeway Super Kids Bread 21130-18336 Safeway Whole Grain Bread 21130-18147 Safeway Premium White Bread 21130-18325 Safeway Premium Wheat Bread 21130-18225 Safeway Oven Joy White Bread 007989305190 Safeway Oven Joy Wheat Bread 007989305191 Safeway Texas Toast Bread 21130-18198

The recall also affects the following products with "Best Before" dates up to and including March 15, 2007. (Example: Mar 15) Product UPC Code# Pak 'n Save White Bread 003827210001 Safeway Premium White Sandwich Bread 21130-18330 Safeway Pan Blanco Bread 007989305010 Safeway French Toasting Bread 21130-18199 Safeway 100% Wheat Bread 21130-18207

The "Best Before" date can be found on the plastic closure used to close the bread bag. The UPC number can be found on the bottom panel of bread bag. Customers who purchased these products in Northern California or Northwest Nevada can return the bread to their local store for a full refund.

While Safeway has received customer complaints, no injuries have been reported. The production machinery in question has been repaired and the production line cleaned. Safeway values its customers and apologizes for any inconvenience this may have caused.

ABOUT SAFEWAY Safeway Inc. (NYSE: SAFEWAY) is a Fortune 50 company and one of the largest food and drug retailers in North America. The company operates 1,767 stores in the United States and Canada and has annualized sales of $39.7 billion for the period ended September 9, 2006. The company's common stock in traded on the New York Stock Exchange under the symbol SAFEWAY.


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