The Nineties rock trend continues, and this time it arrives in a polished, lushly crafted, shoegaze-y alt-rock package courtesy of The Cold and Lovely. The Los Angeles band comes to its sound honestly: Its original lineup featured former Hole drummer Patty Schemel and former Smashing Pumpkins and Veruca Salt bassist Nicole Fiorentino. Although Schemel is no longer in the band, the real strength of the group lies in singer/guitarist Meghan Toohey, a multi-instrumentalist, hired gun, and Berklee College of Music grad. As evidenced by the band’s six-song EP, Ellis Bell, which was mixed and mastered by Dave Cooley (Silversun Pickups, M83) and released in November, Toohey clearly knows how to write a multilayered pop tune perfect for FM rock radio. Single “Doll” has all the necessary parts: a bouncing bass line, purring vocals, and intensely hooky melody. Even when the band goes too far into cheesy LA territory, such as on the lyrically trite “Bring It,” the music is still solid. Throughout, Fiorentino provides thoughtful, nuanced bass lines that go far beyond just playing root notes. See the band play its first Bay Area show at El Rio (3158 Mission St., San Francisco) this weekend before it heads to SXSW.