The Blogger and the Bleach Company 

After Beth Terry launched an online environmental campaign, Clorox of Oakland struck a deal to recycle its popular Brita water filters.

For the past fifteen months, Clorox has been trying to remake itself as a green company. First, the giant Oakland manufacturer purchased Burt's Bees, a small, eco-friendly company that makes lip balm and personal hygiene products. Then, Clorox partnered with the Sierra…

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