Steve Walker 
Member since Mar 27, 2017


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Re: “Corporate Beer Overlords AB InBev To Open Golden Road 'Craft' Beer Garden in North Oakland

I'm in conflict here. I see where some of the readers are concerned about a corporate entity coming in with their "craft" brewery, which it probably technically is since its brewed on-site with local labor.
On the other hand I'm a little uneasy about the financial influence they'll probably have over their competitors like Drakes and Temescal. But this could prove to be a good thing to make the market better as a whole - makes everybody work a bit harder to offer us a better product and good time?
I'm thinking there's another story here though. You'd have to wonder why a company that does $45 billion in sales annually, and employs 200,000 worldwide, would want to open a beer garden in Oakland.
I'm going to speculate that this is to seriously test the market for products that are popular with the public, a public that is very savvy when it comes to beer. After they're open, and you see, for instance, a cilantro infused beer on tap for a month and then it disappears, well AB Inbev is probably not going to start producing that anytime soon. Should we see a violet infused ale the next month and its wildly successful going forward, well, their market research was paid for by beer consumers in the greater Oakland area.

Posted by Steve Walker on 03/27/2017 at 8:07 PM

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