Our Favorite Letters of 2009 

Readers comment on Uncle Sam, boobs, Big Foot, and blankets with sleeves.

Page 7 of 7

TATTOO MARKETING

Blanket w/ Sleeves vs. Towel w/ Arm Openings

20/20 Vision Management releases the Wearable Towel, "The Towel with Arm Openings".

Indeed, this may seem quite familiar as you might recall "The Blanket With Sleeves" that took Americans by storm this winter, but with the summer heat headed our way, these blankets are all being put away. This however is not the end of the wearable craze; in fact it has just begun because now there's a towel you can wear!

At first glance, it looks like a towel and well, it is! But it's also so much more. The Wearable towel consists only of three arm openings which are placed along the side of the towel. While the concept in and of itself seems simple it has never been seen before.

We simply made the towel better," said Zoni Stein, President and CEO of 20/20 Vision Management, whose creative reasoning has manifested this brainchild.

If you haven't yet seen their direct response TV ad (which surprisingly is not cheesy at all) or received a twitter tweet about this revolutionary phenomenon, then you're in for a surprise and not just any surprise because this surprise is going to make you everyday life that much better!

The World Wide Web is raving with reviews ranging from comparatives like "It's not just a bathrobe worn backwards" to "I hate myself for loving you." But our favorite is "Sorry guys. The Internet is over. There is a wearable towel now" which was written by John Biggs, of CrunchGear.com.

"While the obvious goal for us was to improve the towel, the most challenging part was warding off a;; the 'Big players' in the direct response business that tried to convince us to 'up-sell' the buyer with garbage they didn't want or need," said H\Jonathan Benitah, Chief Operating officer of Wearable Towel, Inc. "If that wasn't bad enough, they pitched us on ways to offer a low price top attract the customer and then showed us ways to get the customer to pay ten times that amount. But that's just not the way we were raised, so we set out to make the entire experience better. Now when people cell they can place an order in three minutes. Out\r caller ID captures their address so they don't have to key-punch it in,. We don't try to sell them anything extra and there are no unpleasant surprises when they get their credit card bill."

"We didn't want to leave anyone out, so we made five sizes. But I would have to say that the most important part of all is that when the Wearable Towel arrives at their doorstep, the first thing they Will notice is that the quality is the same as a s top-of-the-line conventional towel that they would buy in a department store for upwards of $40.00."

THE WEARABLE TOWEL IS PATENT PENDING WORLD WIDE

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