Obama Drama 'O8 

The campaign's innovative social networking led to the creation of hundreds of local Obama groups. But when the official campaign eventually tried to take over the show, some volunteers objected.

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"There seemed to be some issues around philosophy in how you can run a campaign," Reed said. "There are ways you can tweak it, but it has to be okayed all the way up and down the chain. ... Unfortunately the differences got more traction than the stuff that was the same."

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