How Peet's Starbucked Itself 

The iconic East Bay company that pioneered gourmet coffee with a small business ethos has grown increasingly like its mega-chain offspring.

The morning rush at the Peet's on Lakeshore Avenue in Oakland is, in a word, insane. It's said to be the highest-transaction outlet in the company's growing empire, and it's a sight to behold: Starting around 7:30 or 8 every weekday, the…

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