Monday, October 15, 2012

Prop 37 Is Losing Support

By Corey Hill
Mon, Oct 15, 2012 at 7:39 AM

When we first reported about "Big Organic" companies helping fund the opposition to Proposition 37, the ballot measure enjoyed a two-to-one margin of support. But since then, money from Dow and Monsanto and Big Organic and “natural food” companies like Kashi (owned by Kellogg), Cascadian Farms (owned by General Mills), and Naked Juice (owned by Pepsi) has fueled a massive advertising campaign. And the ad campaign has yielded dividends for the No on 37 team. A poll conducted by Pepperdine University School of Public Policy and the California Business Roundtable shows support for the measure has slipped to 48.3 percent in favor to 40.2 percent against.

Prop 37 would require labeling of foods made from genetically modified organisms. And supporters of small, organic agriculture are calling on organic companies that have yet to take a stand on the measure to get off the sidelines. Last month, the organic industry watchdog Cornucopia Institute released a "Missing in Action" infographic calling out key players who had not yet donated to either side of the measure, and the pressure has pushed a few companies out into the open.

Stonyfield Chairman Gary Hirshberg recently made donations, moving off the MIA list and onto Cornucopia’s list of ‘Organic Heroes.’ Donations such as these have raised the Yes on 37’s totals to just over $4 million. But that's still small potatoes compared to the more than $34 million raised by the No on 37 side.

With election day just three weeks away, a number of high-profile organic foocd companies and retailers still haven’t taken a stance: Whole Foods, Trader Joe's, Hain Celestial, Newman's Own, and Driscolls.

“Some of these companies are the largest and most profitable in the organic industry," stated Mark Kastel, Cornucopia’s senior farm policy analyst. "We continue to believe that they should reevaluate their hesitancy to financially back an issue that is near and dear to the vast majority of their most dedicated customers.”


Showing 1-1 of 1

Add a comment

Subscribe to this thread:
Showing 1-1 of 1

Add a comment

Anonymous and pseudonymous comments will be removed.

Readers also liked…

Most Popular Stories

© 2016 East Bay Express    All Rights Reserved
Powered by Foundation