Best Women's Clothing: You'll feel guilty, and come back for more
2981 College Ave.
Crossroads Trading Co.
The term "buyer's remorse" takes on a whole new meaning when shopping at this College Avenue boutique. Fifty dollars may buy you half a cotton T-shirt, but no other East Bay store has captured the right mix of urban chic and hippie coolness like Dish. With brands like Twelfth Street by Cynthia Vincent, Erica Tanov, Wyeth, and denim from Notify and Citizens of Humanity, Dish excels at offering clothes that are cute without being cutesy, edgy yet wearable, and timeless while still of-the-moment. There's plenty here to tempt you -- lingerie, shoes, soft leather handbags, Viv & Ingrid jewelry, and Dita sunglasses -- enough to convince you that $350 isn't really that expensive. Sure, the saleslady will make you feel guilty if you don't buy anything, but unless you are an aesthetic monk, chances are you won't be leaving without a purchase anyway. Either way, you're doomed.