Sure, Berkeley Bowl is the more convenient one-stop-shopping option, Ranch 99 is a livelier scene, and Whole Foods is, well, more expensive. But for the best overall experience when buying fresh seafood in the East Bay, Tokyo Fish Market is the place to go. This small, family-owned market has a great selection (including, but not limited to, an impressive array of the fish and shellfish popular in Japanese cuisine), and the quality is topnotch. Best of all, the staff is extremely accommodating and knowledgeable — they'll gladly explain, in loving detail, the differences between the four different types of clams they might have on offer on a given day, and which ones are freshest. As far as fish markets go, this one is as clean and odor-free as they come, and there aren't the swarming crowds you'll find at the more popular supermarkets in the area. The store also has a small produce section and an extensive, well-priced assortment of Japanese food products — it's your best bet if you're looking for a specific brand of miso or just want to stock up on Pocky to get your snack on.