In an area where local, organically grown food seems to be the province of the haves, Joy Moore is trying to make sure it also goes to the have-nots. Possessing a charismatic, larger-than-life presence, Moore teaches urban youth at Berkeley Tech Academy about gardening and nutrition, and is also a founder of the Ecology Center's Farm Fresh Choice program, whose farmers' markets provide to lower-income people the same produce that's found at higher-end markets. High school students also work the produce stands, and learn valuable skills in the process. Moore's other past achievements include helping to remove soda machines from and introduce salad bars at Berkeley schools. Clearly, Moore's relentless energy reflects a conviction that's truly authentic.