New in town with an entire overpriced apartment to outfit? Just bought a cozy little cottage after bidding a few hundred thou over the asking price? Or maybe you've just outgrown the particleboard desk, hand-me-down end tables, bumpy vinyl sofabed, and bricks-'n'-boards bookcases. Head for Alameda. In addition to selling high-quality, comfortable products, Pillow Park offers the kind of personal service that every independent retailer should provide but which is absent in your average gigantic superstore. You can take home a veritable library of fabric samples from Pillow Park; the store will deliver when it says it will, and you might even actually get a thank-you note after placing your order. The noble staff here has even been observed forgetting to obtain a credit-card number on a phone order and delivering the item anyway.