Dr. Harlan Wong's shop is easy to miss along Shattuck. The entrance is tucked into an alley off the main road. Although the outside presentation's a bit modest, the inside is a full-service eye care and exam center, staffed with two sales professionals, who treat customers more like friends — helping them make great frame selections for looks as well as pocketbooks. The shop offers a wide selection of frames in both price and style. A pricing guide is posted next to every rack of frames, which start as low as $42. The glass counter offers more high-end frames, including brand name and super funky frames like KLiiK, Moschino, and more. Dr. Wong also participates in a free frame program, sponsored by the Lion's Club. Drop your old frames in a box, and they're sent overseas to help people in poorer countries receive much-needed eye care. Dr. Wong's kind and gentle demeanor make his quick but thorough exam easy and comfortable. The quick return on new lenses or contacts also makes choosing Dr. Wong's eye shop and office a no-brainer for anyone looking for an old-fashioned, customer-first eye-care experience.