Every camera enthusiast and professional photographer in the East Bay is well acquainted with Looking Glass Camera & Photo Supply on busy Telegraph Avenue. But many amateur hobbyists are still looking online or at big chain stores like Best Buy for their photography needs. It may seem like the quick and easy choice, but there's nothing more sure when it comes to camera purchases than an old-fashioned photography store stocked with all kinds of selections, and staffed with professional photographers and photography students to help. From very high-end professional models and lenses, to quick-snap digital cameras that slip in your pocket, Looking Glass also offers professional advice on cameras, film processing, and other photography equipment; scanning; printing; archiving; restoration services; cameral repair; as well as photography classes. It even has cameras for rent, and used equipment to choose from if you're on a tight budget or looking for a hard-to-find older model. The sales staff is incredibly friendly and helpful, making Looking Glass a warm and inviting place to pick up knowledge and advice, as well as your next camera.