For 45 years, Sarber's has quietly served East Bay residents as its finest neighborhood photo shop. After Peter and Nancy Sarber moved their downtown business to Montclair Village way back in 1961, the couple became local documentarians with both the lens and the heart. When the Oakland Hills fire struck in 1991, the couple captured some of the inferno's most evocative images. And after the smoke cleared, they offered still-wounded residents free restoration of damaged photo albums. Now their son David and his wife Jessica run the shop, plus an additional Berkeley location. But his parents' generous spirit has been passed on. Each holiday season, Sarber's donates a portion of each sale to an Oakland public school of the buyer's choosing. Last year, thanks to the digital camera boom, Sarber's gave cash to one hundred local schools. It's making the world a better place one roll of film at a time.