dunder mifflin 
Member since Dec 13, 2012


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Re: “In Defense of the New UC Logo

There was an article pointing out 9/10 companies of the dot com era used swishes in their design... LIke the new logo's 'C'. I lost the link so here's a different one commenting on the swish faux pas if you're trying to make an updated logo


Here is what it says on logos to avoid:
The Ubiquitous Swoosh (Swish) logo
Granted, the ‘swoosh in a logo’ phenomenon has died down a little bit since becoming passe shortly after the dot com crash at the turn of the century, but there’s still an occasional swish breakout when one designer gets lazy. And a whole bunch more take their lead. Swooshes are a perennial favorite because they’re thought to represent high tech companies and because many communication giants started using them around 1996. Many designers believe that the swoosh comes from the Nike logo, but that mark was around for eons before swishes were getting slapped on logos left and right. The most common swoosh owes its heritage to the rings surrounding Saturn (which is cool, because the Saturn car company used a swoosh in their logo too, though they have a sound reason to do so). Swishes are a favorite with designers because they’re incredibly fast to produce. Drop a circle, copy and drag, extrude. While we celebrate the swoosh for serving many deadline crunched and concept-addled designers for years, it’s time to give it a rest. By the way, Saturn, the planet (not the car company) called. It wants its ring back.
via http://www.thelogofactory.com/logo-design-…

2 likes, 0 dislikes
Posted by dunder mifflin on 12/13/2012 at 1:35 PM

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