Joshua Daniels 
Member since Dec 12, 2012


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Re: “In Defense of the New UC Logo

It's not that UC shouldn't focus on branding, it's that this is literally one of the worst logos ever created. It looks like a corporate bank logo or a logo for a for-profit college like DeVry or the University of Phoenix. It seriously devalues the university's brand, image, heritage, and prestige. Also, it looks like a toilet being flushed.

I've heard no one suggest that UC shouldn't market itself. I think that rather people are suggesting that UC shouldn't market itself poorly.

17 likes, 2 dislikes
Posted by Joshua Daniels on 12/12/2012 at 7:42 AM

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