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Recent Comments

Re: “Yelp's CEO Responds to Policy Change, Continues to Spin the Story

See also this website:

Posted by Tom on 05/26/2009 at 2:37 PM

Re: “Yelp's CEO Responds to Policy Change, Continues to Spin the Story

Well ask yourself this. If you own a business that has a good rating and favorable reviews on Yelp, why would you pay to advertise? You’re getting the good publicity for free! If you own a business that has a bad rating and unfavorable review on Yelp, why world you advertise?

Well because as the critics pointed out, the Yelp advertising sale people offered to “manage their reviews” if they became a sponsor. That meant putting the best review at the top and making sure bad ones vanished or did not display on the businesses page (“managing”). If you really get to know the inside of yelp, you will find there are many reviews that people write, that appear on their profile but do not show up under the reviews for the business (that is “managing”).

A business with a “bad” rating and poor reviews might be encouraged to be a yelp “sponsor” in anticipation of Elite yelpers being encouraged to write favorable reviews and see unfavorable reviews vanish (or be “managed”).

Sponsors do have an advantage in that Yelp “looks out for them” by monitoring the business for unfavorable reviews. Also they try to host events and get Elite yelp members to write favorable reviews for sponsors.

Bottom line is there’s no need for good businesses to even consider paying to advertise on yelp because they’re getting favorable reviews for free. But some of those businesses discovered after refusing to advertise on Yelp, they suddenly began getting negative reviews! Its’ true, it happened to dozens of businesses.

Yelp says “real people, real reviews” but all the review contributors are only known by a first name and last initial and in many cases a nickname. In order for the reviews and their contributors to genuinely be “real” they need to have their full name published, just like any other advertiser that wants their claims to be taken seriously.

Posted by Tom on 05/26/2009 at 2:35 PM

Re: “Yelp Extortion Allegations Stack Up

The more you know about yelp, the less relevant you'll find it. It’s perhaps the most corrupted review site on the web.

2 likes, 0 dislikes
Posted by Tom on 03/18/2009 at 3:23 PM

Re: “Yelp and the Business of Extortion 2.0

Desperate times call for desperate measures.

1 like, 1 dislike
Posted by Tom on 02/18/2009 at 12:25 PM

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