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Re: “The Age of Dark Payola

HD radio will fail and not for the reasons listed in other comments. People are not going to by HD radios - even if the price drops to 30 dollar per unit (which it wont.) There is no "killer ap" that's going to motivate anyone to buy a new HD radio because if a radio format was so good people were scrambling to listen to it corporate radio would put it on normal radio. Even if retailers stopped selling normal radios and only sold HD radios it would take decades to reach a sizable market penatration. Even if all new cars starting today came with a FREE HD radio already installed (which they don't) it would take 30 years to build up enough of an audience that advertisers would care. The FM radio that wakes me up in the morning I've had for 20 years and its going to last me another 20 years at least. The only way that HD radio is going to work is if 1) HD radios were given away for free and 2)the radio police came and took away all the old radios that work just fine. HD radio is a solution for radio stations - the one I work for is talking about it - but consumer don't even know it exists. They don't want it and they don't care about it. HD radio is already dead - but radio stations just don't know it yet.

Posted by Anonymous on 04/18/2007 at 9:36 PM

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