Any bar that opens at 10 a.m. every day pegs itself as a certain sort of bar. The Churchward Pub is that sort of bar, making its name all the more ironic. During the daytime it's a regulars' bar, a place to grab a cheap Happy Hour drink, and a spot for Alamedans to just chill out, shoot some pool, or watch the game. But at night, when the DJ sets up and a younger crowd rolls in, the place converts to a rollicking quasi-dance club, with the occasional cover charge to boot. The next morning at ten, the cycle regenerates: just another day at the Churchward Pub.
Nestled between Alamedas bustling Park Street and Alameda High School, this 92-year-old hall draws about 250 people on Friday nights for dancing to live zydeco, and occasional Saturdays for swing. These weekly gigs are not too unlike a church function -- except for the full bar hidden in the back corner — with punch bowls filled with Oreos, pretzels, and chocolate chip cookies, and regulars who affectionately call each other by name. Tables line the wooden dance floor in this four-hundred-capacity hall, and its easy to see why people of all ages and walks of life from rockabillies to pimply-faced teens in Nirvana T-shirts to your aunt who frequents Ashkenaz come for the guaranteed crowd and, oh yeah, the handy dance lesson beforehand.