Nestled between Alamedas bustling Park Street and Alameda High School, this 92-year-old hall draws about 250 people on Friday nights for dancing to live zydeco, and occasional Saturdays for swing. These weekly gigs are not too unlike a church function -- except for the full bar hidden in the back corner — with punch bowls filled with Oreos, pretzels, and chocolate chip cookies, and regulars who affectionately call each other by name. Tables line the wooden dance floor in this four-hundred-capacity hall, and its easy to see why people of all ages and walks of life from rockabillies to pimply-faced teens in Nirvana T-shirts to your aunt who frequents Ashkenaz come for the guaranteed crowd and, oh yeah, the handy dance lesson beforehand.
The atmosphere at Era is upscale, the decor is decadent, and the popular bar attracts a diverse crowd. DJs spin everything from cumbia to reggae, hip-hop, and rock music. There’s a dress code, sometimes a cover charge, and on busy nights there may be a line to get in the door. There are two lounges, strong drinks, and exhibitions of original artwork.