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A la Folie
- 1844 Fourth St., Berkeley (map)
- 510-356-4477
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Features a treasure trove of European lingerie, jewelry, and boudoir accessories.
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American Apparel
- 2301 Telegraph Ave., Berkeley (map)
- 510-704-1838
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Carries sweatshop-free and USA-made men's, women's, and children's clothing.
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Anthropologie
- 750 Hearst Ave., Berkeley (map)
- 510-486-0705
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A beautifully laid-out fashion emporium, Anthropologie is aimed at the stylish thirties-and-up woman with an equal eye for whimsy, sophistication, and professionalism.
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Atomic Garden
- 5453 College Ave., Oakland (map)
- 510-923-0543
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A truly unique boutique stocked with a small but exquisite selection of casual clothing and accessories made from organic, recycled, and sustainable materials.
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Bancroft Clothing Co.
- 2530 Bancroft Way, Berkeley (map)
- 510-841-0762
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Has fun, flirty dresses, jeans, and other staples for far less dough.
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Bear Basics
- 2350 Telegraph Ave., Berkeley (map)
- 510-883-9050
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Features practically every piece of Cal clothing and paraphernalia ever made. In other words, the perfect hunting ground for gifts for your family back home.
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Bella Vita
- 5407 College Ave., Oakland (map)
- 510-653-1639
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Features a mix of vintage and new items, including whimsical dresses made by local and independent designers and a healthy selection of children's clothes.
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Convert
- 1809-B Fourth St., Berkeley (map)
- 510-649-9759
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A men's and women's apparel store that celebrates sustainable fashion.
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Crush on College
- 5523 College Ave., Oakland (map)
- 510-653-1400
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This boutique features affordable and trendy clothing and accessories.
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District
- 2332 Alameda Ave., Alameda (map)
- 510-865-1640
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Housed in a gorgeous old building next to the Alameda Museum, the sleek specialty sneaker boutique carries Vans, Nikes, Keds, Converse, and more, along with a curated selection of clothing.
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Elements
- 2937 College Ave., Berkeley (map)
- 510-548-6876
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Offers an array of women's smart basics for work and play.
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Erica Tanov
- 1827 Fourth St., Berkeley (map)
- 510-849-3331
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The shop sells intricately embroidered skirts and tops, light-as-air dresses, and perfectly tailored trousers made by local designer Erica Tanov.
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Evarize Fashion Cafe & Sewing Center
- 2634 San Pablo Ave., Berkeley (map)
- 510-845-0376
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The "cut & sew boutique" specializes in custom-tailored designs made from independently produced fabrics.
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Gap
- 3277 Lakeshore Ave., Oakland (map)
- 510-763-2995
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The Lakeshore location of the San Francisco-based clothing company features men's, women's, and children's clothing and accessories.
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Golden Gate Western Wear
- 12153 San Pablo Ave., Richmond (map)
- 510-232-3644
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This is one East Bay store where shoppers can peruse Stetson hats, Wrangler jeans, and leather holsters, as well as faux-pearl-buttoned plaids, embroidered long-sleeve shirts, and, of course, cowboy boots.
