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Re: “'Big Soda' and Local Grocers Argue Oakland's Proposed Tax Will Cut Sales — But Proponents Say That's Exactly the Point

Darwin and readers:

The language of the measure says that it is a tax on the distributors (those that deliver a product from one business to another) and not on retailers who then sell the product to consumers. The Distributers can pass the cost on to retailers and studies show that prices of soda does in fact increase, just like the beverage industry fears. American Public Health and National Bureau of economic research has both shown that soda prices have increased in Berkeley. However, what has not been shown is an increase in groceries. The Beverage industry will tell you "it can happen" but can't or won't produce evidence that it actually *has* happened.

A new study on Berkeley's tax shows reduced soda consumption in communities of color by a statistically significant large margin. Only 5% decided to buy sodas in another city.

http://www.latimes.com/science/sciencenow/…

The reduction of consumption is due to the tax, as study respondents suggest, but also due to education as Chris Pine suggests. It is the combination that works, why? Because education does not come free. It is paid for by taxation.

Cigarette public health programs and education were paid for by taxation in local jurisdictions which lead to states and the federal govt suing the tobacco industry, which led to changing federal laws restricting sales and requiring warning labels and in settlement, the tobacco industry paying for national education and programs which worked to reduced cigarette smoking.

Just like with cigarettes, there is strong data and public health warnings that excess sugar is harmful to our health. There is also evidence that the largest source of added sugar to our diets is sodas and other sugar sweetened beverages. The American Heart Association has come out with new guidelines on reducing consumption of added sugar, especially for children. CBS News This Morning did a segment and Norah Odonell declared the number one source of added sugar in our diets is from sodas and other sugar-sweetened beverages.

http://www.cbsnews.com/videos/new-guidelin…

The city council isn't the only entity behind this measure, public health professionals across the city and county are. The public health commission did a study back in 2014 on the rates of obesity and how much it is costing the county. In 2013-2014 the county allocated over $650 million to health care costs - $134 million of which spent on obesity related diseases.

http://www.acphd.org/media/351716/health-e…

The public health community have come together with local govts to find a way to pay for education and programs to improve the health of children and families. This tax will help do that.

Posted by Tonya Love on 08/24/2016 at 3:50 AM

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