Kauffman’s Index
Number of “fun” food items spotted at Pak ‘N Save or Safeway: 11
Number spotted at Whole Foods: 0
Number labeled “fun” due to size: 3
Percentage of “fun” foods that target children: 72
Percentage in which sugar is the number one ingredient: 45
Percentage containing artificial flavors: 81
Percentage containing artificial coloring: 63
Average number of coloring agents: 3.85
Most common word on kids’ food packages at Whole Foods: “No”
The Items in Question
Safeway Fun & Fruity Cereal
Marshmallow Mania Pebbles
Kellogg’s Fun Pak cereals
Betty Crocker Fruit by the Foot
Pillsbury Funfetti Premium Cake Mix
Pillsbury Funfetti Icing
Campbell’s Jimmy Neutron Condensed Soup
Fun Size Nestle candies
Scooby Doo Edible Cake Decoration
Nabisco Fun Packs (Kid Sense Cheese Nips)
Kid Cuisine Fun Nuggets
