.Spot Bagels Roll Into the East Bay. Can They Succeed as the Anti-Noah’s?

The bagel is toast. Or has been, until a new generation began the long road back to revival. On the artisan end of the revival continuum: the East Bay’s Beauty’s Bagel Shop (makers of Montreal-style boiled, wood-fire baked bagels), which is gearing up for an actual shop, reportedly in Oakland. At the more scaled-up end is Spot Bagel, a strictly wholesale startup based in Burlingame that began rolling out product last weekend. Saul’s Restaurant and Delicatessen on Shattuck began offering them earlier this week, along with Berkeley Bowl West. The original Berkeley Bowl expects to start stocking them Friday.

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