Monday, July 19, 2010

Amazon Sells More Kindles Than Hardcovers

By Anneli Rufus
Mon, Jul 19, 2010 at 2:59 PM

Kindle sales are now outpacing hardcover book sales, according to Amazon.com head honcho Jeff Bezos.

In an Amazon.com press release issued today and now rampaging through the litblogosphere, Bezos said: "While our hardcover sales continue to grow, the Kindle format has now overtaken the hardcover format. Amazon.com customers now purchase more Kindle books than hardcover books."

Amazon's US Kindle store offers over 630,000 titles, over 500,000 of which cost $9.99 or less.

"Over the past three months," the release reads, "for every 100 hardcover books Amazon.com has sold, it has sold 143 Kindle books." Kindle's lead is growing ever faster: "Over the past month, for every 100 hardcover books Amazon.com has sold, it has sold 180 Kindle books. ... Free Kindle books are excluded and if included would make the number even higher."

Wait, so readers really don't mind reading books on screens? No, they actually love it, according to Amazon.com, pointing out that "Kindle can be held comfortably in one hand for hours." The other hand, meanwhile, can be stirring soup, panning for gold, or pointing randomly at strangers.

"Five authors — Charlaine Harris, Stieg Larsson, Stephenie Meyer, James Patterson, and Nora Roberts — have each sold more than 500,000 Kindle books." Too bad the late Larsson can't relish this success.

Also outpacing the online company's vast inventory of cat food, diapers, porn videos, other merchandise, "Kindle is the #1 bestselling item on Amazon.com."

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